How to develop a successful marketing strategy

A marketing strategy involves more than making advertisements that consumers will be attracted to. A good marketing strategy should be drawn from market research and focus on the product mix in order to achieve the maximum profit and sustain the business. The marketing strategy is the foundation of a marketing plan.  The following points to be noted…

Email marketing – A key to e-commerce success

In the present scenario, there are many options to market your business online like social media, content marketing, SEO etc., But when it comes to sales conversation or sales conversions, everyone will use the good old fashioned email. According to the recent researches, many are receiving marketing messages through their…